Opinion: PSA opens the door to Alfa Romeo’s future

Small electric SUV bodes well for Alfa’s longevity under new merged company

FCA’s merger with the PSA Group takes Alfa Romeo off the back foot and onto the front foot in an instant when it comes to electrification.

For years too ponderous not just on new tech but even on making a comprehensive model line-up (Ferrari has a broader offering today), Alfa Romeo now finds itself in the hands of people who understand not just zero tailpipe emissions propulsion, but is also adept at brand management.

When General Motors sold Vauxhall and Opel to PSA, it gave PSA the option of taking a replacement Corsa, the engineering of which was all-but finished, and paying a licence fee to GM for each one it carried on building.

Instead, PSA tasked Opel’s engineers with putting together a new Corsa from scratch in just two years – including a full EV version of the kind that wasn’t even in GM’s thinking.

You can imagine PSA putting that kind of impetus into Alfa Romeo now, then: having a clear vision and asking for results. When Alfa Romeo gets things right, as it has done with the Giulia, it can get things really right. It just hasn’t done so often enough recently.

When it is on form, a terrific engine is usually involved. It’ll have to find a way now, though, to be on top form while having some kind of electrical assistance too. Peugeot has shown with its 508 PSE concept that it’s possible to do electrification as well as performance. But there’s no better brand in the PSA group to demonstrate that it’s possible than Alfa Romeo.

 

READ MORE

New Alfa Romeo Giulia GTA is firm’s most powerful model yet 

Alfa Romeo scraps plans for new GTV and 8C models 

New Alfa Romeo Tonale: 2020 production car leaks online 

Add a Comment

Your email address will not be published. Required fields are marked *