Bugatti La Voiture Noire revealed as most expensive new car of all time


Sharp styling houses a suitably potent 16-cylinder engine producing nearly 1500bhp

One-off homage to Type 57 SC Atlantic costs £12 million, and is already sold

Bugatti has revealed the most expensive new car of all time: La Voiture Noire, a one-off homage to Jean Bugatti’s iconic Type 57 SC Atlantic.

La Voiture Noire, priced at €11 million (around £9.45m) before taxes, has already been sold. 

The luxury brand has been teasing the release of a car based on the Atlantic for weeks on its Facebook page. A series of videos highlighted the history and heritage of the original production Atlantics, only four of which were ever made. The build-up led to the official unveiling of the new car at this year’s Geneva motor show.

La Voiture Noire features aggressive styling up front with a more pronounced grille than either the Veyron or Chiron, while the headlights recede back above the wheel arches rather than being placed horizontally above the bumper, which now juts out sharply.

While the styling isn’t entirely reminiscent of the smooth coupé contours and elongated bonnet of the original Atlantic, the most definitive stylistic aspect has been retained: the dorsal seam running up along the bonnet, between the windows and over the roof of the body (although the rivets have been left out).

At the rear, a continuous rear light runs along a grille-like back end, McLaren P1 style, with the company name illuminated in white below. All this sits above a bespoke exhaust set-up comprising six separate pipes running away from the car’s 1479bhp 8.0-litre 16-cylinder engine. From the specs, it is likely to be the same engine used in the Chiron.

Bugatti has not named the buyer of the car, saying only that they are a ‘Bugatti enthusiast’. “The true form of luxury is individuality,” said Stephan Winkelmann, president of Bugatti. “La Voiture Noire is now at the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourer.”

“With La Voiture Noire, we are paying homage to our heritage and bringing speed, technology, luxury and aesthetics forward to a new era,” Winkelmann continued. “With our automotive haute couture, we have shown what Bugatti is capable of.”

Ed Browne

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